It seems like everyone is stepping up their drugstore game for Spring 2014. Maybelline is no exception. I’ve ran into some displays at my local Meijer, Ulta and Rite Aid stores. Check it out!
Maybelline has released 6 shades of MasterGlaze cream blush sticks so far that I have seen. They are also releasing Master Hi-Light light boosting blushes and bronzers. I saw 4 blushes and 2 bronzers in the line.
New Color Show nail polish displays are appearing as well.
So, I was browsing in Ulta and I ran upon some of Almay’s new offerings for Spring 2014. I love this time of year because I’m always excited to see what is being brought to the drugstore market.
The first thing that I ran into was a new eyeshadow formula called “Shadow Softies”. It feels like sort of a mix between the texture of Maybelline’s bouncy blushes and a regular powder. Its not cream, but its not powder. Its different for sure. I wish I had a better way to describe it. I was surprised that they provided a tester of one of the colors, which I appreciate. I think drugstore products would do themselves a huge favor by providing more testers. They would get less waste from people swatching salable items.
They are retailing at Ulta for $4.99 each, but you know how drugstore pricing goes, they may cost more or less depending upon where you buy them.
The “Shadow Softies” are not the only new thing on Almay’s release list. I also saw an “Almay Smart Shade” display. It has “Smart Shade CC Luminous Primer”, “Smart Shade Anti Aging Moisturizing Makeup”, “Smart Shade Moisturizing Makeup (Original formula)” and a new concealer with 2 different colors in each package. It appears to work for undereyes and face, but I didn’t pick any up so I can’t say that with 100% certainty.
So what do you think? Have you seen these or any other new offerings from Almay? Let me know:)
Butter London has released a new collection of six pastel nail polishes for Spring 2013. They are so pretty!! It was hard, but I just picked up one of them in the color Kerfuffle. Doesn’t that name make you want to laugh? I’m easily amused!
I picked up a Rimmel Match Perfection Blush the other day. I was intrigued because Rimmel claimed that they had come up with the perfect blush for my skin color. So, was I tickled pink or did they fall short of their perfection claim?
I was so excited when I saw that Stila had released new eyeshadow trios. I’m a fan of Stila shadows so I jumped right on board.
Stila released 5 trios. I picked up the set in Skyline. The shadows are so pretty to look at. They have raised squares on them giving them the 3D look. They are supposed to be long wearing and pigmented.
I’m in total love! Have you seen the new Milani Powdered eyeshadows? They are awesome!! I went to every CVS in my area at least three times trying to hunt down these CVS exclusive shadows. Finally, after looking with no success, I went to the CVS website and low and behold there they were!
I got most of the colors I wanted, 2 were sold out:( Anyway, they arrived in pretty good shape, although one was slightly broken. My box had been badly abused by USPS so I’m surprised more weren’t damaged. Here are the colors I picked up!
White Lie is a matte white. Its hard to build to a stark white color and kind of chalky. Its matte. It works very well as a highlight. I liked French Vanilla much better. Its a cream color. Even though its also matte, it seemed to apply much easier. Mattes are sometimes hard to deal with though and at this price point I’m not complaining about White Lie! I’ll take it all day long! Brown Stone is a gorgeous chocolate brown. Its matte. The formula is very pigmented and easy to blend. I’m loving Gold Dust. Its a gorgeous gold shade, not to orange:) Yea! Its high shimmer, which I like:) We can all use a little shimmer in our lives!!
Tickled Pink is a soft shimmery pink shade. Shocking Pink is a loud, hot pink shade. Its matte. Its gorgeous, but the formula is a little on the dry side. I still like it though. Just Perfect is indeed perfect. Its pigmented and gorgeous. Its a green with shimmer and it flashes aqua blue in some lights. Woohoo!! I do love a good duo chrome eyeshadow!
On the whole these shades are highly pigmented, with the exception of White Lie and French Vanilla, which swatch ok, but upon transfer to the eye gets a little lost on me. I’m fine with that because these are highlight colors and I don’t want them to be too out there, you know what I mean? I’m very pale, NC 20, so they will probably show up a little better on darker skin tones if you are looking for more of a punch of color. I think out of the two French Vanilla is my favorite.
Milani has done an awesome job with the matte shades. These are notoriously hard shadows to make and even high end lines struggle to get it right. Are they perfect? No, but they are definitely competing with some of the higher end matte formulas. The shimmer shades are beautiful. They are a dream to blend.
These shades are a CVS exclusive. You can get them at your local store or online at http://www.cvs.com. They retail for $4.99 each, what a great deal! Sometimes CVS runs specials buy one, get one 1/2 off. You can also get them directly from Milani at http://www.milanicosmetics.com/ , but you will pay $5.99 for them there.
The only disappointment I had with this order was that one shadow was slightly broken and that they were sold out of Caramel Brown and Olympian Blue, which I desperately need in my life! The hunt is on!
I purchased these items myself and as always, these are my own honest opinions.