So, I was browsing in Ulta and I ran upon some of Almay’s new offerings for Spring 2014. I love this time of year because I’m always excited to see what is being brought to the drugstore market.
The first thing that I ran into was a new eyeshadow formula called “Shadow Softies”. It feels like sort of a mix between the texture of Maybelline’s bouncy blushes and a regular powder. Its not cream, but its not powder. Its different for sure. I wish I had a better way to describe it. I was surprised that they provided a tester of one of the colors, which I appreciate. I think drugstore products would do themselves a huge favor by providing more testers. They would get less waste from people swatching salable items.
They are retailing at Ulta for $4.99 each, but you know how drugstore pricing goes, they may cost more or less depending upon where you buy them.
The “Shadow Softies” are not the only new thing on Almay’s release list. I also saw an “Almay Smart Shade” display. It has “Smart Shade CC Luminous Primer”, “Smart Shade Anti Aging Moisturizing Makeup”, “Smart Shade Moisturizing Makeup (Original formula)” and a new concealer with 2 different colors in each package. It appears to work for undereyes and face, but I didn’t pick any up so I can’t say that with 100% certainty.
So what do you think? Have you seen these or any other new offerings from Almay? Let me know:)