Ulta sent me a 20% off coupon for one in-store visit. It does not exclude all “prestige” products like most of the coupons do so you will be able to get high end products at 20% off if you are an Ulta Rewards Member. (It does exclude fragrance, Lancome, Clinique, Dermalogica, Benefit Brow Bar Services and clearance merchandise.) The coupon is good Saturday, October 20th through the 27th. If you are a rewards member look for your coupon in the mail.
The timing is awfully close to Sephora Friends and Family sale, which also offers 20% off. I do believe they are competing, which is fine with me. Honestly, I like Ulta’s reward program better than Sephora’s, so I try to buy what I can at Ulta to get more points. Of course you still need to spend $350 each year between January and December to remain a reward member at Sephora, but that’s easy to do since Sephora gets exclusives on some of the lines that Ulta carries and they also carry brands that Ulta does not like Bobbi Brown, Laura Mercier, The Balm, Nars, Kat Von D, just to name a few.
The big difference between the two is that the Sephora Friend’s and Family sale will be online and in stores. The Ulta one is only for in-store.